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Registration opens Nov. 1, 2017

About Us

Our Mission

We pride ourselves on our 100% safety record over our 24 year history and will continue that trend within USA Productions events across Northern California.

Recognized for high quality project implementation, world class owned and operated events, program execution and establishing an ongoing relationship with major corporate and state entities. Focusing on health & wellness programs, giving back to charity in several ways through community involvement, creating economic development, and establishing a sustainable approach through recycling, reducing waste and emissions.

USA Productions strives to think outside of the box when it comes to managing all logistics from gourmet food and beverage selection, outstanding awards and entertainment (such as live music), security, safety, insurance, exhibit sales, speaker coordination, collateral materials, ground transportation, signage, VIP arrangements, volunteer coordination, attendee evaluations, and much more…


USAP Events Team

Ryan Coelho – Race Director / CEO

Ryan was born in Mountain View, California and holds a Bachelors Degree in Business with a concentration of Management Information Systems (MIS) from San Jose State University. He has an extensive background in sales, marketing, event production, project management and product management. He has held a number of project management positions in the Corporate world, working at Silicon Graphics and Sun Microsystems, as well as 20+ years experience in the event management arena.

Ryan received his USA Triathlon Race Director Certificaton in March of 2011 and looks to work with USA Triathlon in several unique ways moving forward. His passion for health and wellness comes through 25+ years with type 1 diabetes and strives to educate others about proper food intake and exercise. He continues to be active in endurance sports to maintain his diabetes.

Ryan and Brandy Coelho were married in 2008, reside in Pleasanton, California, and hold their son Caden Coelho dear to their hearts.


Janice Coelho – Volunteer Director


Erik Shepner – Operations Director


John Trenev – Swim Course Director


Zach Lee – Venue Director


Phillip Van Ornum – Transition Director

Phillip was born in southern California then moved to the northern part of the state settling in Castro Valley. A furniture artisan who grew up working in the family shop he makes heirloom quality pieces of art in wood. Throughout his youth Phillip was an avid bicycle rider then was introduced to cross country skiing, weight training and then Jet skiing.

Phillip has been inspired by the incredible achievements of family members and through a life changing challenge has re-kindled his love for athleticism. Recently he has found a passion for running. His drive to be a triathlete has proven to be a great way to strive for excellence in all aspects of his life. As the USAP Transition Director his focus will be on Safety, Security & Cheerleading. Phillip thrives on the fuel of the passionate and inspirational feats of the athletes he supports. His Motto: Never Surrender!